Do you need 1, 3 or 6 AI employees? A plain way to choose

More AI employees is not automatically better. Each tier solves a different bottleneck. Here is how to work out which one matches your situation, including the case for starting at the bottom.

Last updated 2026-07-22

Start by naming the bottleneck

There are only three common ones. You lose people who already found you (support and follow-up). You have no reliable way to reach new people (demand). Or you reach people but nothing is built to convert them (pages, content, pipeline).

Pick the one that is costing you the most this month. That points at the tier.

Starter — one AI employee, $39/mo

A customer success role: onboarding, answering questions, keeping existing customers looked after around the clock.

Right for you if leads already arrive and the leak is after first contact. Wrong for you if nobody is arriving in the first place — no amount of follow-up fixes an empty top of funnel.

Growth — three AI employees, $99/mo

Adds a marketing manager and a sales director: content produced and published on a schedule, email campaigns, and a CRM pipeline so nothing is tracked in your head.

Right for you if you know who your buyer is and simply cannot produce and follow up at volume. This is the tier most small businesses actually need.

Pro — six AI employees, $197/mo

Adds lead research, U.S. operations and market strategy: the full loop from finding buyers to reporting on what worked.

Right for you if you are actively trying to grow into new accounts or a new market and want the whole pipeline covered. Overkill if you are still validating what you sell.

A sensible way to start

Pick the tier that matches this month's bottleneck, not next year's ambition. Plans are monthly, you can move up or down at any time, and your first payment is covered by a 14-day money-back guarantee — so the cost of choosing wrong is small and reversible.

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